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SK Holdings Company Ltd: Build self-trading platform on mobile ads

In fact, the posture of the wireless business model is not difficult, in the wireless advertising industry value chain is advertising the position, its role is just like in traditional media advertising in the 4 A company in the Internet advertising and Allyes. But the posture of wireless mode more emphasis on the technology platform in the role of the whole transaction, Ye Xin, said: “This is due to the characteristics of wireless advertising decisions. Compared with traditional media advertising, radio advertising is more unique, such as the very The strong interaction and initiative, and forms of diversification, the ads can achieve precise statistics and accurate delivery, mobility, and so on, making a single advertising model is not possible to bring advertisers the most satisfied with the marketing results, and wireless ad Integrated service platform makes it easy to achieve. ”

Posture of the wireless set up in the end of 2006, Ye Xin, founder was the first country in the Nasdaq-listed Linktone SP’s CTO, also served as Sohu before the CTO. Wireless posture of the angel investors including venture capital Northern Lights founder of Dengfeng, Baidu founder Xu Yong, and so on. Although located in the area of wireless Internet, but wireless posture in the beginning, not the specific direction is very clear, after the WAP, mobile search and other different attempts, Ye Xin will eventually company’s future development orientation in a mobile ad On. On reasons, Ye Xin, said: “We believe that wireless advertising market in China has to import at the end of the period, wireless ad accurate, interactive features can be faster to bring direct effect of business owners, domestic emerging wireless advertising services, and international 4 A brand wireless advertising companies have taken this market. Current mobile advertising market is the most important characteristics of various emerging wireless forms of advertising, marketing some of the emerging pattern began to emerge and gradually formed its own characteristics. And the ability to create innovative models , Became whether the market can seize the opportunity of the key. ”

This article is provided by SK Holdings Company Ltd

Zhengshishangxian platform for more than a year of time, the posture of wireless advertising revenue has more than 10 million yuan, the visit of more than 400,000, which the firm Yexin marketing for mobile advertising market confidence. On the one hand from his confidence in the increasing number of advertisers on the free WAP shown a great interest, on the other hand, is different from the traditional Internet, mobile Internet competition has not yet formed. Ye Xin said: “In the coming for a long period of time, the mobile Internet will be a ‘grassroots’ prevailing market.”

March 2007, the posture of wireless mobile ad trading platform Zhengshishangxian, this system is actually an ad platform for communication between supply and demand, that is whether advertisers, or WAP site, you can through self-help in this way Platform on the deal. Ye Xin description: “In this platform, product information and transaction process relatively transparent. Advertisers can customize the platform independent ad delivery price, format, time and mode of payment, and choose the classification of WAP sites, and WAP Web site under the price level can also choose advertisers and other factors. “Currently, posture and 3400 have wireless WAP sites, and more than 300 advertisers cooperation.

The current posture of wireless and traditional patterns on the Internet in the form of Ali, her mother also somewhat similar, but in terms of time, the posture of the model to wireless as early as Ali mother. Ali, her mother create the “network ad trading platform” for advertisers and traditional small and medium-sized sites between the self-help trading platform. The biggest difference between the two trading mechanism is the difference, which is essentially different. Ali, her mother asked parties to the transaction fully transparent, advertisers in the trading platform directly on the face of the media. The posture of wireless is a certain degree of transparency. Advertisers do not directly face the media, the system will automatically selected according to user needs to match the WAP site. In addition, the posture of using the wireless auction mechanism, advertisers bid decision of the ad priority. Ye Xin said: “This is the way the performance of mobile ad decision. The phone number of ads on the form of a rolling, bid high frequency of the ads will be more.”

(SK Holdings Company Ltd)